الخميس، 19 أغسطس 2010

About Google's AdSense

Money.AdSense.Profit .google
 Welcome to the first website totally dedicated to helping you get the most out of Google's new AdSense program.
Google's AdSense is perhaps the fastest and easiest way to generate revenue from a website that contains great content.
Our names are Audri and Jim Lanford, and we're very excited about AdSense. In case we haven't yet met, you can click here.
Since it's a Google program, not surprisingly, it's not based on get-rich-quick or pie-in-the-sky ideas. Instead, it's a legitimate, well-conceived and executed program that will help many website owners achieve their goals.
Here you'll find everything you need to know about this new program to maximize your revenue and your AdSense results.
If you don't yet know anything about AdSense (or you'd like to know if it can benefit you), click here to discover the answer to the question: What is AdSense?
Or check out our free, special Google AdSense Web Tool. This tool allows you to peek at which Google AdWords may be displayed on your site. It also provides six suggestions for using the AdSense Web Tool to maximize your AdSense revenue.
Be sure to sign up for our free Mini-Course, 'Dollars and AdSense.' It's dedicated to helping you get the most out of Google's new AdSense program. We take you 'behind the scenes' and show you real-life examples of what's working and what isn't (and why), what pitfalls to avoid, specific tactics to improve your AdSense revenue, and much more.
Or you can click here for 10 easy tips to maximize revenue with AdSense.

And be sure to check out our new edition of our ebook and audio, '10 Quick Steps to Making Perfect Google AdSense.'.
We've added a page to help you take advantage of Google's new Alternate Ads.
Finally, check out these Internet marketing recommended resources that will help you make the most of AdSense.
Don't miss out on perhaps the most exciting new source of revenue for small, medium or even large websites.

Making Money from Your Website with Google AdSense

Money.AdSense.Profit .google

Google AdSense is the Google program where you can host pay-per-click ads on your Website. When someone clicks an ad, you earn money. Simple as that.
Is it really as easy to make money with Google AdSense as many would lead you to believe? Now that I've become heavily involved with managing Google AdSense programs for my clients, I can see it's not all play and no work.
Unfortunately, a lot of people bought into the idea that there was a lot of easy money to be made and they are now finding out they aren't making nearly as much as they thought they would. Additionally, Google has a lot of prohibited practices when it comes to AdSense, and too many Webmasters are finding out they violated Google's policies after the fact - often because they never bothered to read the AdSense policies in the first place.
Webmasters must not only comply with AdSense policies, but their Websites must also comply with Google's webmaster policies.
Prerequisites for Making Money with AdSenseTo make money with Google AdSense you need plenty of traffic coming in to your site or there won't be anyone to click the ads. Website promotion techniques, especially search engine optimization and article marketing will bring more traffic to your site. You also need to have content that will attract the ads with the highest Pay Per Click (PPC) rate that are relevant to that content. Then, you need to lay out your web pages so the ads blend in with your site. Studies have revealed that people who visit sites that contain ads that use colors that are not in harmony with the actual Web site tend to develop "ad blindness". Meaning no matter how much traffic comes into your site, chances are no one will click the ads because they'll be ignoring them. If no one clicks, you make nothing.
Dealing with Competitors' Advertisements
If you offer products or services on your Website, the first thing you'll notice when you begin hosting PPC ads is that many of the ads are coming from your competitors. Therefore, you'll want to put ads on pages that aren't earning you any money, or do like I did and not put ads on your site until you're so busy anyway you'd rather make a few dollars off of your competitors than to continue turning business away with nothing to show for it.
Google AdSense allows you to specify up to 200 URLs for sites you want to bar from placing ads on your pages. The problem is that most times you won't know the competitors are out there until their ads appear.
Google Money Making Ad OptionsGoogle offers three ways to make money from them:
Google AdSense for Content - A variety of size and shape ads for placing in your content are available. These can be text or image ads or both - you specify what you'll allow. Ad units are full ads. Link units are simply a strip of text links that your visitors might want to click. Google allows you to put up to 3 Ad Units and 1 Link unit on each page of your Web site, provided you follow its policies - both for AdSense and for Webmasters.
Google AdSense for Search - This places a search box on your Web site. When a user enters a term and conducts a search, a search results page opens, that hosts more pay-per-click ads. You can customize the color scheme of the search results page to harmonize with your web site.
Google Referrals - Here you make money by referring visitors to use a Google product, like AdSense, AdWords, the Google Toolbar and other Google software. Just like Google AdSense for Content and AdSense for Search, Google generates the code that you paste into the desired location on your web page. You can choose from a wide variety of buttons and text links of different colors. As an example of how Google Referrals works, if someone goes to your site and clicks the link and signs up for an AdSense account, when that person earns a $100 from Google AdSense and receives a payout from Google, you'll also receive $100 for referring them. This is a great idea to me, because you can be the world's worst Google AdSense advertiser, but if an ad dynamo happens to visit your site and uses your referral link, you can make money anyway!
Google AdSense Payments
Google will not issue an AdSense payment until your earnings exceed $100. Unfortunately, there are loads of Google AdSense Forum entries about website operators who accumulated $90 or more in click through earnings only to get banned from Google and not get paid anything at all before they ever reached $100. This may be because Google doesn't take a close look to see if you're complying with their guidelines until it comes time to pay you. So yes, there's a lot more to the story than meets the eye.
Other Programs Besides AdSense
Yahoo and MSN have similar programs, although those programs aren't as well-developed as Google AdSense and there aren't as many available advertisers to display ads on your site. The fundamentals for making money are the same: You still need plenty of traffic, you still need high-paying ads, and you still need to design your site to harmonize with the ads to get people to click.

Top 15 Reasons You Aren’t Making Money With Google Adsense

Money.AdSense.Profit .google



15. Your don’t understand how to brainstorm for keywords. This isn’t meant to offend anyone, but there’s a solid chance that you consistently choose the same keywords as everyone else. Niche keywords that you wouldn’t easily think of are by far the best keywords for Adsense and ‘make money online’ keywords are probably some of the worst.



14. Your ad placement is poor. I still see a lot of people that are only using vertical banners in their sidebars. These honestly don’t get clicked nearly as often as larger, rectangle units. Inserting large and medium rectangles in your posts will almost always lead to getting more clicks. Vertical banners are a nice addition but are best used as a supplement – not as the primary unit.



13. You have Adsense on too many pages. Yes, I said you have Adsense on too many pages. Adsense should be on pages that do a good job of targeting keywords. When you put it up on pages and posts that don’t target keywords well, you will have poorly targeted traffic that either won’t click an ad or won’t convert well for the advertiser. When your clicks don’t convert well for advertisers you get SMART PRICED.



12. Your pages aren’t Adsense optimized. If the ads that show up on a page don’t match the topical content of the page/post, you have a problem that needs to be fixed. The ads that show up should be very similar to the ones that you’re trying to get traffic with. If they aren’t, they won’t convert well for the advertiser and this leads to you getting SMART PRICED.



Adsense relevancy optimization and onsite SEO are alike in a lot of different ways. To trigger the right ads on a page you should include your keyword in the HTML title, page headings, throughout the text of the page, and probably as a tag or label if your site is a blog.



11. You aren’t testing which of your pages convert well. I have started using an Adsense channel on each page that gets search traffic – at least until I know that it converts well. I know that there are a limited amount of testing channels available, but you can run a channel on a page until you know that it’s doing well. You can then remove it so that you can test the next page. If a page is converting at a low CTR, you probably have a problem with your Adsense optimization or you have a keyword that doesn’t have advertiser bids.



When I implemented channels I was blown away by which pages were doing well. Pages that I counted out were doing well and pages I thought were amazing were terrible. That led to me looking deeper into why some pages couldn’t convert to clicks while others could.



10. You target keywords with extremely low CPCs. I generally try to target keywords that have Adwords CPCs over $1. This can be checked with the Google Adwords Keyword Tool. The higher the CPC, the higher the potential to get higher paying clicks.



9. Your focus is far too wide. I talk to people all the time that tell me how they’re adding 5-10 new articles to their sites each day. This generally leads to a site eventually having thousands of pages, most of which can’t ever produce a search visitor let alone a valuable Adsense click. Most people would do a lot better by focusing on a few key keyword targeted pages and getting people to link to them. Ask yourself what types of articles you’re adding – what is their purpose? I understand that sometimes we create articles to influence, entertain, etc. You probably shouldn’t have Adsense on those articles/pages.



8. Your ads don’t blend well with your site. Unless you have a very strange niche, matching the background color of your ads to the background color of your site will almost always generate more clicks. The color of the titles of your ads (the click-able part) should match the link color of your site or should be blue. There are exceptions but I would challenge you to test this and then try to beat it. You usually can’t.



7. You don’t know how to get people to link to your pages/posts. If you can’t generate links, you can’t get ranked. Most people spend all day working on their sites while they should be spending all day trying to figure out how to get linked to. 90/10 is the rule and that leaves you with 10% of your time to spend on your site itself and the rest figuring out how to get linked to.



6. You don’t understand how to target a keyword with a post page. This is why you generate almost all of your Adsense clicks on your home page. This problem combined with not understanding how to get linked to causes a nasty inability to get traffic and clicks.



5. You struggle to choose profitable topics. You will therefore probably choose to do ‘make money online’ because everyone else is doing it. Understanding the metrics of choosing solid keywords is a crucial aspect of making money with Adsense.



4. You don’t know how to judge your competition. That means you’ll get yourself into trying to rank for keywords that are above your skill set and this causes you to get discouraged and stop working. After a few months you will get more determined and will then continue to pursue the keywords that are above your skill set. This vicious cycle repeats again and again.



3. You have information addiction. Instead of acting on what you know, you try to add to what you know. You know who you are – you argue SEO theory on every site imaginable even though you’ve never made enough money through SEO to buy a new computer. At some point you need to walk away from the sites you love and start making it happen.



2. You’re too lazy to test. There are a lot of metrics you can test while using Adsense. You can test your ad placement, background color, link color, text color, and ad size. If you’re too lazy to do performance optimization on any of your sites, you are probably seriously under-performing. I can’t stress this enough – every single site will be different. One theme will work great in one niche, and terribly on another. One unit will work great on one site, and bad on another.



1. You’re a blogger. Yes, this can be a huge problem when you’re trying to make money with Adsense. It’s very easy to get caught up in becoming famous and as a result, you may sacrifice your original goal – to make money. Blogging and Adsense don’t work together as well as many people believe and if you lose focus you may lose your ability to make money.



Blogging can work very well with Adsense if you do proper testing, have the right focus, and use it on the right pages. In my opinion most bloggers are probably getting smart priced. Some can still make money and some can’t. The ones that do make money could make a lot more if they got their account under control.





Have you spent months (or years) trying to make money online...with no results?

Could your frustration be the result of having no idea how to find keywords with high income potential and limited competition?



Take a 30 day trial of The Keyword Academy Pro and get unrestricted access to our Niche Refinery keyword tool. Niche Refinery churns through millions of keywords, leaving you with only those with weak competition and solid earning power.



Click here to learn how Niche Refinery is going to save you hundreds of hours of keyword research headaches

 

Powerful Ways To Make Money From Adsense Using Only Free Tools

Money.AdSense.Profit .google

There is really no doubting that there are amazing incomes currently being made on Google Adsense and the really interesting thing is that even relatively small sites and blogs are finding new ways to make money from their Adsense sites every day.



Actually there are a lot of increasingly creative ways to make money and maximize on Adsense earnings that are being discovered and also being put to use every day. And what’s even more fascinating is the fact that most of these tools being used don’t cost anything. They are actually free. Here are 7 of the most effective currently being used.



a) Ways to make money from Adsense by Distributing articles through ezine and article announcement lists



Some of the most effective methods ways to make money from Adsense clicks involve the simple step of just increasing the volume of targeted traffic to a site. One of the ways of doing this is by distributing interesting content to ezine lists and article announcement lists. It is not too difficult to quickly build a list that reaches a million or so email boxes and can thus give a lot of visibility and drive tons of highly targetd traffic to your Adsense site or sites. Probably the most popular place for doing this is at Yahoo groups, but there are a few others that you can find easily by using your favorite search engine.



Success here depends on three main factors. Firstly you should be careful to join article announcement lists and ezine lists that are as relevant as possible to your subject matter and offering. Secondly your headline has to be a killer headline that will grab readers by the scruffs of their necks and force them to open your email message amongst the dozens or even hundreds of others they receive daily. It goes without saying that the content must meet the promise of your sensational headline. Anything less will cause annoyance and leave all those potential visitors to your Adsense site feeling cheated. And believe me, you don’t want to cause this sort of reaction because it is definitely not one of the ways o make money from Adsense or any other program for that matter. Thirdly, you will need the sort of resource box in all your articles that will leave most of your readers with no option but to visit your Adsense site.



Within a very short of consistently applying this technique, my daily Adsense earnings increased seven-fold.



b) Ways to make money from Adsense by Distributing free articles to high traffic article sites Some people find the recent trends that have seen an increase in article sites surprising. I don’t. The net is primarily an information-seeking tool. Anything that will help improve the search and quality of information will greatly benefit the people making that effort.



Some of the older article directories receive very high traffic, mainly from web masters and site owners seeking quality free content for their sites. So apart from the immediate exposure these sites also guarantee plenty of future targeted traffic to your site, when folks find your articles useful enough to re-post at their sites.



The more new articles you release to these sites every week, the more targeted traffic your Adsense sites will receive. This is in fact one of the most effective ways of making money consistently from Adsense clicks. One of the reasons for this is that targeted traffic will tend to spend more time at your site or sites, and the more time they spend, the higher the chances that they will click one one of the Adsense ads posted there.



c) Ways to make money from Adsense by Using Articles And A Viral Marketing Website



Any online marketing technique that involves the use of referral marketing or viral marketing automatically has a huge chance of being a success. The net is ideal for viral marketing and in fact gives any viral marketer huge leverage. Viral marketing or referral marketing is one of the most effective ways to make money online. Just ask Bill Gates.



When Gates was trying to play catch up on the Internet after an earlier mistake of underestimating the future importance of the net, he launched his Hotmail free email service when rivals like Yahoo already had millions of users. He decided to use a simple referral marketing technique. Every Hotmail message that went out had a brief signature at the end requesting the recipient to sign up for their free Hotmail account. Within a few short months, Hotmail had millions of users. And there are many other amazing stories which viral marketing boasts of on the net.



There is one of the very simple ways to make money from Adsense by going viral. Sign up at a leading viral marketing site. You will automatically get your own viral site. You can then use some of your articles to point people to your viral site. The way these sites work is that anybody who signs up at your site will have to visit your Adsense site if you register it at the site. So within a very short time you will be driving thousands of visitors to your Adsense site.



Find more details on this at my blog whose address you’ll find in the resource box below.



Admittedly this traffic is less targeted. Still the huge potential and possible numbers you are able to receive using this free tool more than makes up for this.



d) Ways to make money from Adsense With Your Email signature



People greatly underestimate the power and potential effectiveness of a simple email signature as one of the ways to make money online. Actually this is a viral marketing method because emails get forwarded all the time and are even copied to several other people sometimes.



Do not waste another minute. Go to all your email accounts right now and create a signature that points to your Adsense site or sites.



Writing effective email signatures is a skill that you will have to develop, but I have found that using famous quotes is more effective than a straight advertising message. Always remember that people hate to be advertised to online.



e) Ways to make money from Adsense By Asking Questions At Discussion groups



I recently had an interesting conversation with a young Internet and computer techie. He asked me whether there were quick ways to make money online by answering technical questions and helping people to solve their computer and web-related problems. My answer was that there were many discussion groups where participants would get these answers for free. I advised him that he had a better chance of making money by making use of this free advice available online rather than by trying to sell his own advice.



There are tons of online discussion groups where leading world experts will answer your questions and give you valuable insight for free. It is amazing why most people do not think of using these online forums to learn as much as they can about the most effective ways of making money from Adsense.



These forums can easily be found through you favorite search engine.



f) Ways to make money from Adsense By Bartering your online skills for valuable Adsense keywords



In the old days, before the invention of money, if somebody needed something, the first question they asked themselves was; “What is it that I already have that I can exchange for what I need? Barter trade seems to have been forgotten but it is a very powerful method of trading. More so online where people have plenty of skills but are slow to trust others enough to send them money for an item they need.



You can barter whatever it is you have, your skills, products or services, and exchange them for genuine valuable Adsense keywords. Valuable Adsense keywords are the most effective way for a small site with low traffic to earn big cash from Adsense. And you can do this barter trade on an ongoing basis so that you always have a constant supply of valuable Adsense keywords which you can use at your site or blog as one of the ways to make more money from Adsense.



g) Ways to make money from Adsense By Sending Teaser Emails



To Everybody In Your Inbox And Also To Your Opt-in Email List Most of us receive tons of email in our inbox every day. You’ll be surprised at the huge number of people you know by simply going through your email inbox. No matter how good your spam filters are, you are also bound to be receiving more than your fare share of SPAM or unsolicited email. All this is “gold” lying in your email inbox and there are ways to make money using these emails. All you need to do to process the emails into pure gold is to send out “teaser emails about the most interesting aspects of content at your site. The whole objective of teaser emails is to get people to visit your site. For instance if I were to send out teaser email on this content here is how I would construct it;



Subject: Free Tools Currently Being Used To Increase Adsense Earnings



Hello,



Just thought you might be interested in this subject, since so many folks online use Adsense these days. If not please accept my sincere apologies. Details are at my site.



www. your site’s address .com



Regards, Chris.



I am sure you can write an even more effective teaser email. It would be a better idea to have a different message for your close friends, a different one for your business contacts and yet another one for those nasty guys SPAMMING you.



These are just some of the many creative ways to make money from Adsense.

Google AdSense Tips

Money.AdSense.Profit .google

Google just released a Newbie Central for their AdSense program, those ads webmasters can include on their site to earn money for every click on the ad from a visitor (if you're using the program, part of the advertiser budget will go to you, and the other part to Google). I wanted to add some tips from my own experience:




Ads can work well in-between other stuff. On a games site of mine, some of the games don't contain ads next to the game area; the AdSense ad will only be shown in-between game rounds. This is the time the visitor is not concentrating on performing a task but might take a small break, and be open to the option of visiting new sites.



Put too much emphasis on AdSense and your site may be linked to less. The more available space you dedicate to AdSense on your site, and the less you differentiate between ads and content in your design, the more money you earn with the program, right? Not quite. While pushing the AdSense may result in short-term gains, it might also convince some visitors that the site is too crowded to be worth visiting again. And some of those visitors may also be bloggers or other people who might otherwise help to promote your site with links to it. And the less your site gets linked to, the less traffic it gets, meaning AdSense revenues may go down in the long term.



Even if you get huge traffic, the AdSense income from the site is more dependent on the site type and audience. Google targets AdSense ads automatically to the site content. Or at least, it does so ideally – but some types of content fare better than others with this targeting. I noticed for instance that AdSense does better on a games site than on a technology blog. I also heard people say that AdSense does quite good on product oriented blogs; say, one post solely about the iPod; another post solely about Gadget XYZ, and so on.



Image ads can be relevant and work for you, but they might also apall some visitors. Google's AdSense program gives you the option to choose between a couple of different ad formats. Two main groups are text ads vs text & image ads. When you choose the latter, Google will deliver what they deem works best for your content (or so one would hope, and it would be in Google's best self-interest to serve you the best possible ad, it seems).



However, Google doesn't really know your layout preferences, and they don't really understand when your audience thinks ads are "too much"; and considering image ads include Flash animations (which you can't disable, once you go for image ads), Flash animations may well push some people away. One thing you can do is to only show image ads in areas where they don't disturb the content, e.g. at the end of posts. Also, you might want to listen to visitor feedback on the ads being served; I received emails before that the blinking ad on this or that site made a person want to leave the site, at which point I blocked the specific advertiser via the AdSense Setup -> Competitive Ad Filter option.



When it comes to context sensitive targeting, you can increase or lower the importance of certain parts of your page. To help Google find a matching ad for your content, you can use the HTML comment syntax by encapsulating more important parts with









... your important site content here ...

.Or, to lower the importance of a section, use:







... your not so important site content here ...

(Google notes that it may take up to 2 weeks for this change to your site will be taken into account by the AdSense.)



What if your site doesn't have any good matchable content to begin with, though? Say, the page just includes an image. Well, for the reasons of search engine optimization but also ad optimization you might want to consider using at least a descriptive title, an explanatory footer containing the important keywords or keyphrases (the kind of footer that actually helps the human visitor by explaining what the page is about). In the case of image content, reasonable alt and title attribute texts should be used as well.*



*Whatever you do, don't resort to "keyword-stuffing" as it doesn't help your visitors and may get your page ranked lower in search engines.



Be aware of risks when you change ad layouts too much. I once had a system on the server to randomly differ between various AdSense layouts on the same page. Doing so I was hoping to add some good variety to keep the ads at least somewhat interesting and notable. Shortly after I stopped doing so and simply included a rather big static area for the AdSense to "do what it wants," the AdSense revenues for that site increased. Now, I don't know if this was a coincidence of some sorts, as revenues often go down or up even when you don't do anything, but it might well have been that there was a connection between adding too much homemade randomization, and lowered revenues.



At another time, during the redesign of this blog, I switched from one ad format to another for the end-of-posts AdSense ad space. This, combined with perhaps other layout changes, suddenly cut the ad revenues in half for the blog. It took me some time to realize that I had some ad channels* set up for the specific old layout size, and by changing this I must have kicked out all those advertisers who were pushing their ads through the channel.



*This setting can be found at AdSense Setup -> Channels.



Use competing ad systems when AdSense doesn't seem to work for a site. At CoverBrowser.com, which shows galleries of comic and book covers and so on, I tried including AdSense ads in "non-annoying" places in the layout (including trying to use AdSense affiliate links via AdSense Setup -> Referrals), but this didn't seem to work at all. However I then tried "affiliating" the "buy" link below individual covers, utilizing the eBay affiliate commission system offered by AuctionAds.com*. (Disclosure: Patrick Gavin, co-owner of AuctionAds, paid me for consulting before on other projects, like Sketchcast.com.) This worked a lot better, and as it was simply connected to an existing site feature, it also didn't add clutter.



A good start to find other ad programs is to search for adsense alternatives on Google... you will see a lot of lists which are dedicated to competitors. (Note that some of these competitors may be US-only.) You may also want to join an ad or blog network like The Deck, Federated Media (disclosure: I was part of Federated Media before), or 9 Rules. Before joining such a network – which might require you to show them your traffic stats and so on – check if their typical ads and campaigns fit with your site layout and your general ad type preferences.



*CommissionJunction also offers an eBay affiliate system but CommissionJunction has really low usability, in my opinion; setting it up is confusing.



Sometimes you may get a sudden increase in traffic, hence ad clicks, but you can't locate the source of the traffic. I'm using Google Analytics to track my sites, though AdSense is also a good first indicator of traffic explosions... because it will show the combined page views of all your sites (provided you include AdSense on all of them), as opposed to Google Analytics, where you need to check site by site individually.



However, sometimes even with Google Analytics, you won't be able to locate the source of your traffic because there's no specific new popular referrer being shown (a referrer is the site linking to your site, provided people click on that link). In these cases, it may well be that your site has been discussed in a TV show or similar, as the show won't "link" to you (but audiences will be entering your domain manually into the browser when they like what the saw on TV). When you feel that there has been a traffic explosion sometimes you may get additional email feedback in regards to your site, and it makes sense for you to ask your visitor: where did you first find out about the site? Maybe the can let you know about the name of the TV show, or magazine, or other "offline" source responsible for the peak. (I sometimes sent pointers to the BBC Click show for instance, with partly enormous effect.)



Consider using AdSense even when the page doesn't get any traffic yet. Who knows, some day the traffic suddenly explodes, and you might not realize fast enough and thus miss out on the action (as sometimes, traffic goes as fast as it comes).



On the other hand, reversely I would suggest to never do a site just to make ad money with it. That kind of motivation may lead to spammy sites that don't help anyone really. (If a project is great, it's great even if it doesn't make any money.)



Making money with AdSense takes time. In my experience, it may take many months to years for a site to gain enough traffic to make OK money through AdSense... if ever. I have almost never experienced any site making quick and easy money with AdSense (though you may be getting quicker results than me of course, as it depends on so many variables!).

I think for any site getting a couple of thousands of visitors a day, you might want to start playing around with AdSense to see where it takes you (if you didn't already include AdSense anyway just to see what happens, and following up on tip #9). As you are paid in US-$, the actual benefit the ad revenue will bring depends on your local costs of living as well (you might even ponder moving or going on an extended holiday trip if your local costs of living are too high for your site revenues to cover).



PS: What are your AdSense tips?
 

Introducing Google AdSense

A few months ago, Google began distribution of the AdWords advertisements that are normally found at the right side of their search results (for more on AdWords, see http://adwords.google.com). This distribution was based on CPM rates, and was limited to sites that served more than 20 million impressions a month, along with ad networks like Burst!Media, TribalFusion, and Fastclick.




Last week, Google launched a new service called AdSense, which expanded on this distribution program and made it more accessible to smaller publishers.



This new program differs from what is now “AdSense Premium”, in that it is CPC based and, for the time being, offers less flexibility in terms of ad sizes -- only banners and skyscrapers are currently available. Publishers can apply using their existing AdWords accounts, or may request a new account. Applicants are usually notified within a day as to whether they’ve been accepted for the program.



There are no strict criteria for acceptance into the AdSense program, which, unlike other ad networks, does not place minimum traffic requirements on applicants. The only real criteria are the standard “acceptable content” requirements that exist just about everywhere. Of course, AdSense wants to attract quality content sites, and will only allow AdSense members to serve one ad per page – the service can’t be used for both banners and skyscrapers.



Once you’ve been accepted, you’ll be able to run AdSense advertisements on any site you own using the same ad code, provided you obey the guidelines. Reporting doesn’t occur in real time, but is updated regularly throughout the day. Currently, you cannot view reports based on a domain or site basis if you run the ads on more than one site. Google has published a very lengthy and detailed FAQ on the AdSense site, and if you’re thinking about signing up, you should definitely read it.



How Does The Targeting Work?

Google uses its search engine ranking technology to decide which ads to show on your site, and on specific pages of your site. For instance, on a Webmaster site, an article about Flash might be accompanied by an ad for Macromedia products, while an article about Web hosting might show an ad from a hosting company. This type of targeting is very effective, and results in good click-through rates in most circumstances.



However, this type of targeting isn’t perfect. One key issue with the system is that Google seems to be doing very little in the way of ad rotation. If a certain ad is highly targeted to your content, it might be shown every time. This means that if you attract a large number of return visitors, or generate a high number of page views per visitor, you may experience declining click-through rates on the ads over time.



Another issue is that Google targets the ads based on your site’s content, not your visitor’s desires. The difference between the two might not be readily apparent, but it can have a significant impact on clickthrough rates.



For instance, I run a literature site that provides information on classic books and authors. Google will analyze my content and serve advertisements they see as being appropriate. For instance, on my Shakespeare page users may see ads for Shakespeare audio books or limited edition prints. The problem with this is that while those ads fit my content, they do not fit my visitors. Most of my visitors are students doing research and they simply aren’t interested in buying those types of products. In contrast, advertisements for essay or other homework assistance services do very well on that site. But unless an essay site owner specifically selects a keyword like “Shakespeare” in their AdWords account, visitors to my site will not see any essay advertisements.



In pondering this situation I was reminded of a company called TeknoSurf Adwave, who eventually turned into Advertising.com. Their original claim to fame was that they were a CPC-only ad network. Yet they took the time to identify the banners that performed well on each site, and optimize the ads they served. This proved very successful – members enjoyed clickthrough rates high enough to generate an effective CPM. Indeed, the company’s figures were usually comparable to, or better than, the CPM rates offered by many other ad networks.



If Google could implement a similar system, it could greatly increase the effectiveness of their AdSense program. However, a hurdle to implementing this kind of system is that, currently, AdWords advertisers specifically select keywords under which they want ads to be served. For Google to implement TeknoSurf-style targeting, it would have to allow AdWords advertisers to opt into a program in which Google could place ads on the basis of what had been proven as the most effective keywords for that advertiser’s product.



In this situation, if an advertiser served essay advertisements based on the “Shakespeare” keyword, and those ads did very well on my site, Google would remember this. The system would automatically compare the text of that ad to the text of other AdWords ads, it would run similar ads on my site, and it would track the results to see how they ads performed. In this way, Google would constantly be learning what types of ads performed well on members’ sites and what ads didn’t. After publishers had used the service for a while, the program would be able to serve ads that were tailored to publisher sites’ visitors, rather than their content. Thus, CTR rates would improve, both Google and the publishers would make more money, and the advertisers would attract more targeted traffic.



How Much Can You Make?

The amount of money you can make with Google AdSense depends entirely upon the niche your Website fills. For instance, a site about men’s health can make a killing on AdSense because of the high level of competition for related keywords. The CPC rates for competitive keywords can exceed $1, which translates directly to your site’s earning potential within the program. Of course, if you’re in a less competitive niche, you’ll make less money. Still, I haven’t seen anyone report earnings less than an effective $1 CPM, and the average seems to be more along the lines of $4-$5 CPM. Some people are making an effective CPM of $15 or more with this program. And all these figures reflect what the site owner receives after Google takes its commission.



Commission is definitely one thing is that’s up in the air with AdSense. Google doesn’t publish the percentage it takes as a “cut”, and only displays the publisher’s cut in member reports. So far, comparisons of AdWords rates with AdSense earnings have produced commission estimates between 40% and 60%. Why Google refuses to publish its commission rates is unknown. It could be for legal reasons arising from the contracts the business has with premium distribution partners, or it could simply be that Google wants the ability to change rates without having to explicitly announce those changes.



So far, most members report steady declines in earnings each day. This could be a result of the issues I mentioned above, including the lack of ad rotation. However, Google will likely implement changes to increase the program’s effectiveness in future, so this phenomenon is likely to be temporary.



Looking to the Future

Currently, the online ad market is in a fairly dismal state. Though it has recovered somewhat from lows experienced after the collapse in 1999, Web advertising is still very much a buyer’s market. This is not because online advertising doesn’t work – it’s because people either do not understand how it works, or don’t know how to make it work.



One other reason is that advertising has traditionally been the realm of big publishers and big companies. Ad networks have changed this structure, and allow small publishers to display ads from big companies. However, due to the large minimum buys imposed by ad networks, most small companies have been limited to PPC search engine advertising. Google AdSense takes the PPC search engine model and allows small publishers to benefit from it. Now, for the first time, small companies can easily advertise with small publishers.



The implications of this are far-reaching. Currently, many advertisers will design low-CTR banners and pay CPC rates on them, or design high-CTR banners and pay low CPM rates on them. The end result is that the advertiser enjoys the benefits of either cheap branding or cheap traffic, and the publisher earns much less than they should. With AdSense, many publishers will likely end up abandoning low-paying ad networks, as AdSense ads are more lucrative and less annoying to visitors. This means that ad networks may end up with less available inventory and they will either fail, or end up having to charge more in order to compete with AdSense. Eventually, it’s likely that advertisers will be forced to pay a premium to run graphic advertisements that are more intrusive than the simple text ads Google offers.



Google generally has the public’s goodwill, and as these ads are provided by Google (and are clearly marked as such), the public will likely be more accepting of the advertisements. The current anti-ad attitude that pervades many aspects of society may be lessened by these types of ads.



All in all, Google’s new program is good for publishers and the Internet advertising industry as a whole. Even if you choose not to run Google’s ads, the ripple effect of their introduction may mean higher rates for the ads you do choose to run.

Source

Default 10 Tips To Increase Google AdSense Earnings

Money.AdSense.Profit .google

Over the years, Google AdSense has emerged as a lucrative source of revenue for those willing work up their brains. Most people creating websites or blog with the intentions of generating AdSense revenue are under the impression that they can strike gold with impressive content and ads on the header. Their dreams are shattered long before reaching the break even. This is quite frustrating and sometime people quit. However, the game of converting the visits into clicks, requires much more than just attractive layout and engaging content. The key is optimize your site forGoogle AdSense using the features and tools to your advantage. You need not be reminded - if you are earning Google is also earning. We made an effort to filter out some unique tips for increasing your Google AdSense earnings.

1. Use keywords to get Google AdSense clicks

Using appropriate keywords can generate handsome Google AdSense earnings. For higher paying keyword you can search the Google Keyword Tool. Some keywords can pay rich dividends. Some of them pay much higher than the average. By researching for high paying keywords you can increase the online revenue.

2. Blend the ads with background

In order to get ad units blend into content you can get higher click through ratios. See to it that the background colors should match the background colors of the surroundings. It should normally be white and the link color for titles should match the color of all the other hyperlinks on the page.
Try to experiment a lot with making the AdSense color background consistent with the web page colors. Experimentation is necessary, as sometimes you might land up with a low number of clicks for AdSense banners consistent with background. However, in certain instances the AdSense banners and web page colors match, and this can get high AdSense clicks.

3. AdSense banner location

To ensure 100% banner clicks in a web page you need to replace all the ordinary links on a web page with banners. However, this is not possible according toGoogle Adsense policies.
For this assumption we gotta to seek a probability theory. If there are "y" links in the web page, and there are "x" number of clickable banners. Then the probability of a banner being clicked is: Probability = x/y
Now according to AdSense norms you are allowed to give three AdSense ads per page.
Depending on your layout, inserting maximum number of allowable ads might clutter your page. This will require you to add more content (500 words minimum per post). Make sure that the content receives more emphasis as opposed to the ads.
In case you are using SEO, its important to add substantial content. This will not only decrease the similarity between two posts, but also make the page look more trusted and authoritative. It contains a substantial amount of original quality in the page.
The more the content in your site, higher the amount of indexed content. Higher the amount of indexed content greater the chances of attracting traffic from search engine.
However, you need to understand that there can be no perfect location for banners. It particularly depands on the content structure. In case you use blogging software the content will load slowly. The visitors will see the top most portion first. Placing the ad in the header section will increase thenumber of clicks.
You can experiment with the location of the banner. You can place the three AdSense banners distinctly — one in the header, one in the sidebar and one in the footer, else, you can put two in the header and one in the sidebar. Use the heat maps to observe which location of the page is hit most. Follow the results for at least two months before you come to a conclusion.

4. Using the Google AdSense Channels

When looking for Adsense revenue you need to know which pages are converting and which are not. Google offers you to create up to 200 channels, try to utilize them all. This will help you to filter your non-earning channels and optimize them through trial and error.

5. Using the images

The latest secrets for optimizing your website on Google AdSense is to place the images above or below an adsense leaderboard. This has been making rounds on forum for quite sometime now, especially for quadrupling their CTR. It basically requires you to set up the adsense code in a table with four images that line up directly with the ads. This might look deceptive, but its very subjective. Certainly four blinking arrows would surely compel people to click and be against the adsense. This is not all, you need to use the tip wisely. Placing pictures of 4 laptops over laptops ads won't be panoramic. So use your judgment look at the images from the advertiser orGoogle’s perspective. After the implementation if you have some question write to adsense and ask them to take a look.
6. Using Competitive Ad filter

This features was recently introduced by Google to allow AdSense user filter the advertisers that look spammy, other irrelevant site or low paying sites. However, you can use it to your advantage to filter the low paying ad sites. This feature adds some level of optimization by filtering out the low paying advertisers and highlighting only the top paying advertisements.
You can go though our article to learn how to blacklist the low-paying advertiser and use the competitive ad filter.

7. Using the Category Filter

This is another Google AdSense feature in Ad Review Center that allows you block a specific category of ads, say for instance Cosmetic Procedures & Body Modification. Using this feature you can filter out ad categories that offer lowearnings. However, it depends on your precision of research to select the ad categories that offer low earnings, which makes the difference. To find you which ad category is most paying you can use SpuFu
8. Using Google AdSense on your mobile

In case you are still not aware a majority of people in US and Europe use mobile to access the sites. In order to add Google AdSense to your mobile you need to mobilize your site. Mobilising your website will load it faster on mobile phones. You can activateGoogle AdSense on your mobile site in jiffy. So now you will an extra channel for visitors to view your site. This increases the probability of click on ads in your site. For more tips on mobilizing your site you can go though our article here.

9. Choose hot topics

The average click on on Google AdSense generates 15 cents. It's important to get visitors click those sites. This would require you to think out of the box. Go for a researcher finding what hot topics of the day. Try to pick a topic that covers a broad spectrum of online audience.

10. Attract traffic to generate Google AdSense Revenue

This is one of the traditional formulas to generate AdSense revenue. Sending weekly and monthly newsletters(emails) with links to your website can increase traffic to your website. This can be a easy way to generate traffic to a website, which may lead to individuals willing to click on the surrounding Google ads and as you know you can use i2links.com for revenue sharing..

Profit from the shortcut links

Money.AdSense.Profit .google

aid on alertpay
- Between 01 and 2 dollars per 1000 visit
- Minimum 5 dollars










Default Forex Trading Directory

Money.AdSense.Profit .google
www.4x-directory.com (Forex Trading Directory And Free Currency Trading Resources) is a comprehensive directory of firms providing products and services on the global forex markets. Included are links to forex trading, margin brokers, forex analysis, forex charts, quotes, etc. Free currency resources such as forex analysis, currency forecasts, news, real time quotes, charts and many more are updated continuously.

Default How You Make Money Trading Forex

Money.AdSense.Profit .google

In the FX market, you buy or sell currencies. Placing a trade in the foreign exchange market is simple: the mechanics of a trade are very similar to those found in other markets (like the stock market), so if you have any experience in trading, you should be able to pick it up pretty quickly.

The object of Forex trading is to exchange one currency for another in the expectation that the price will change, so that the currency you bought will increase in value compared to the one you sold.

Example of making money by buying euros

Trader's Action EUR USD
You purchase 10,000 euros at the EUR/USD exchange rate of 1.18 +10,000 -11,800*
Two weeks later, you exchange your 10,000 euros back into US dollars at the exchange rate of 1.2500. -10,000 +12,500**
You earn a profit of $700. 0 +700
*EUR 10,000 x 1.18 = US $11,800
** EUR 10,000 x 1.25 = US $12,500

An exchange rate is simply the ratio of one currency valued against another currency. For example, the USD/CHF exchange rate indicates how many U.S. dollars can purchase one Swiss franc, or how many Swiss francs you need to buy one U.S. dollar.

How to Read an FX Quote

Currencies are always quoted in pairs, such as GBP/USD or USD/JPY. The reason they are quoted in pairs is because in every foreign exchange transaction you are simultaneously buying one currency and selling another. Here is an example of a foreign exchange rate for the British pound versus the U.S. dollar:

GBP/USD = 1.7500

The first listed currency to the left of the slash ("/") is known as the base currency (in this example, the British pound), while the second one on the right is called the counter or quote currency (in this example, the U.S. dollar).

When buying, the exchange rate tells you how much you have to pay in units of the quote currency to buy one unit of the base currency. In the example above, you have to pay 1.7500 U.S. dollar to buy 1 British pound.

When selling, the exchange rate tells you how many units of the quote currency you get for selling one unit of the base currency. In the example above, you will receive 1.7500 U.S. dollars when you sell 1 British pound.

The base currency is the “basis” for the buy or the sell. If you buy EUR/USD this simply means that you are buying the base currency and simultaneously selling the quote currency.

You would buy the pair if you believe the base currency will appreciate (go up) relative to the quote currency. You would sell the pair if you think the base currency will depreciate (go down) relative to the quote currency.

Long/Short

First, you should determine whether you want to buy or sell.

If you want to buy (which actually means buy the base currency and sell the quote currency), you want the base currency to rise in value and then you would sell it back at a higher price. In trader's talk, this is called "going long" or taking a "long position". Just remember: long = buy.

If you want to sell (which actually means sell the base currency and buy the quote currency), you want the base currency to fall in value and then you would buy it back at a lower price. This is called "going short" or taking a "short position". Short = sell.

Bid/Ask Spread

All Forex quotes include a two-way price, the bid and ask. The bid is always lower than the ask price.

The bid is the price in which the dealer is willing to buy the base currency in exchange for the quote currency. This means the bid is the price at which you (as the trader) will sell.

The ask is the price at which the dealer will sell the base currency in exchange for the quote currency. This means the ask is the price at which you will buy.

The difference between the bid and the ask price is popularly known as the spread.

Let's take a look at an example of a price quote taken from a trading platform:

On this GBP/USD quote, the bid price is 1.7445 and the ask price is 1.7449. Look at how this broker makes it so easy for you to trade away your money.

If you want to sell GBP, you click "Sell" and you will sell pounds at 1.7445. If you want to buy GBP, you click "Buy" and you will buy pounds at 1.7449.
In the following examples, we're going to use fundamental analysis to help us decide whether to buy or sell a specific currency pair. If you always fell asleep during your economics class or just flat out skipped economics class, don’t worry! We will cover fundamental analysis in a later lesson. For right now, try to pretend you know what’s going on…

EUR/USD
In this example Euro is the base currency and thus the “basis” for the buy/sell.

If you believe that the US economy will continue to weaken, which is bad for the US dollar, you would execute a BUY EUR/USD order. By doing so you have bought euros in the expectation that they will rise versus the US dollar.

If you believe that the US economy is strong and the euro will weaken against the US dollar you would execute a SELL EUR/USD order. By doing so you have sold Euros in the expectation that they will fall versus the US dollar.

USD/JPY
In this example the US dollar is the base currency and thus the “basis” for the buy/sell.

If you think that the Japanese government is going to weaken the Yen in order to help its export industry, you would execute a BUY USD/JPY order. By doing so you have bought U.S dollars in the expectation that they will rise versus the Japanese yen.

If you believe that Japanese investors are pulling money out of U.S. financial markets and converting all their U.S. dollars back to Yen, and this will hurt the US dollar, you would execute a SELL USD/JPY order. By doing so you have sold U.S dollars in the expectation that they will depreciate against the Japanese yen.

GBP/USD
In this example the GBP is the base currency and thus the “basis” for the buy/sell.

If you think the British economy will continue to do better than the United States in terms of economic growth, you would execute a BUY GBP/USD order. By doing so you have bought pounds in the expectation that they will rise versus the US dollar.

If you believe the British's economy is slowing while the United State's economy remains strong like bull, you would execute a SELL GBP/USD order. By doing so you have sold pounds in the expectation that they will depreciate against the US dollar.

USD/CHF
In this example the USD is the base currency and thus the “basis” for the buy/sell.

If you think the Swiss franc is overvalued, you would execute a BUY USD/CHF order. By doing so you have bought US dollars in the expectation that they will appreciate versus the Swiss Franc.

If you believe that the US housing market bubble burst will hurt future economic growth, which will weaken the dollar, you would execute a SELL USD/CHF order. By doing so you have sold US dollars in the expectation that they will depreciate against the Swiss franc.

I don't have enough money to buy 10,000 euros. Can I still trade?

You can with margin trading! Margin trading is simply the term used for trading with borrowed capital. This is how you're able to open $10,000 or $100,000 positions with as little as $50 or $1,000. You can conduct relatively large transactions, very quickly and cheaply, with a small amount of initial capital.

Margin trading in the foreign exchange market is quantified in “lots”. We will be discussing these in depth in our next lesson. For now, just think of the term "lot" as the minimum amount of currency you have to buy. When you go to the grocery store and want to buy an egg, you can't just buy a single egg; they come in dozens or "lots" of 12. In Forex, it would be just as foolish to buy or sell 1 euro, so they usually come in "lots" of 10,000 (Mini) or 100,000 (Standard) depending on the type of account you have.

For Example:
You believe that signals in the market are indicating that the British Pound will go up against the US dollar.
You open one lot (100,000), buying with the British pound at 1% margin and wait for the exchange rate to climb. When you buy one lot (100,000) of GBP/USD at a price of 1.5000, you are buying 100,000 pounds, which is worth US$150,000 (100,000 units of GBP * 1.50 (exchange rate with USD)). If the margin requirement was 1%, then US$1500 would be set aside in your account to open up the trade (US$150,000 * 1%). You now control 100,000 pounds with US$1500. Your predictions come true and you decide to sell.
You close the position at 1.5050. You earn 50 pips or about $500. (A pip is the smallest price movement available in a currency).
Your Actions GBP USD
You buy 100,000 pounds at the GBP/USD exchange rate of 1.5000 +100,000 -150,000
You blink for two seconds and the GBP/USD exchange rate rises to 1.5050 and you sell. -100,000 +150,500**
You have earned a profit of $500. 0 +500
When you decide to close a position, the deposit that you originally made is returned to you and a calculation of your profits or losses is done. This profit or loss is then credited to your account.

We will also be discussing margin more in-depth in the next lesson, but hopefully you're able to get a basic idea of how margin works.

Rollover

No, this is not the same as rollover minutes from your cell phone carrier! For positions open at your broker's "cut-off time" usually 5pm EST, there is a daily rollover interest rate that a trader either pays or earns, depending on your established margin and position in the market. If you do not want to earn or pay interest on your positions, simply make sure they are all closed before 5pm EST, the established end of the market day.

Since every currency trade involves borrowing one currency to buy another, interest rollover charges are part of forex trading. Interest is paid on the currency that is borrowed, and earned on the one that is bought. If a client is buying a currency with a higher interest rate than the one he/she is borrowing, the net differential will be positive (i.e. USD/JPY) - and the client will earn funds as a result. Ask your broker or dealer about specific details regarding rollover.

Also note that many retail brokers do adjust their rollover rates based on different factors (e.g., account leverage, interbank lending rates). Please check with your broker for more information on rollover rates and crediting/debiting procedures.

Don't know what the interest rates are for each currency? Here is a chart to help you out. Accurate as of 04/19/09.



Demo Trading

You can open a demo account for free with most Forex brokers. This account has the full capabilities of a "real" account. Why is it free? It's because the broker wants you to learn the ins and outs of their trading platform, and have a good time trading without risk, so you'll fall in love with them and deposit real money. The demo account allows you to learn about the Forex markets and test your trading skills with ZERO risk.

YOU SHOULD DEMO TRADE FOR AT LEAST 6 MONTHS BEFORE YOU EVEN THINK ABOUT PUTTING REAL MONEY ON THE LINE.

I REPEAT - YOU SHOULD DEMO TRADE FOR AT LEAST 6 MONTHS BEFORE YOU EVEN THINK ABOUT PUTTING REAL MONEY ON THE LINE.

"Don't Lose Your Money" Declaration

Place your hand on your heart and say...

"I will demo trade for at least 6 months before I trade with real money."

Now touch your head with your index finger and say...

"I am a smart and patient Forex trader!" 

Default foreign exchange (Forex or FX)

Money.AdSense.Profit .google

1. Any currency other than the local currency which is used in settling international transactions. Also called foreign currency.

2. System of trading in and converting the currency of one country into that of another. See also foreign exchange market. 

Default How to add Google's AdSense URL Channels

Money.AdSense.Profit .google

AdSense is a great program by Google that lets even us little folk make money on the internet. URL Channels let us track that income by telling us how many page impressions and clicks on ads occur each day on each URL we assign to a channel. Here is a simple guide to setting up your URL Channels once you have signed up for AdSense.
1- Load the page you wish to track in your browser


2- load the URL from the navigation bar to your clipboard.


3- in another tab, load Google AdSense


4- log in to your account


5- click to open the AdSense set up tab


6- click on channels

7- click on URL channels

8- click on "Add new URL channels"

9- a box will open. copy the URL from the clipboard to the box

10- below the box is a link that says "Add channels" Click on that link

11- You have now added that URL for tracking in AdSense. Page impressions and clicks on ads will show up on your reports. To see reports click the reports tab

 

Top 15 Reasons You Aren’t Making Money With Google Adsense

Money.AdSense.Profit .google

15. Your don’t understand how to brainstorm for keywords. This isn’t meant to offend anyone, but there’s a solid chance that you consistently choose the same keywords as everyone else. Niche keywords that you wouldn’t easily think of are by far the best keywords for Adsense and ‘make money online’ keywords are probably some of the worst.






14. Your ad placement is poor. I still see a lot of people that are only using vertical banners in their sidebars. These honestly don’t get clicked nearly as often as larger, rectangle units. Inserting large and medium rectangles in your posts will almost always lead to getting more clicks. Vertical banners are a nice addition but are best used as a supplement – not as the primary unit.






13. You have Adsense on too many pages. Yes, I said you have Adsense on too many pages. Adsense should be on pages that do a good job of targeting keywords. When you put it up on pages and posts that don’t target keywords well, you will have poorly targeted traffic that either won’t click an ad or won’t convert well for the advertiser. When your clicks don’t convert well for advertisers you get SMART PRICED.






12. Your pages aren’t Adsense optimized. If the ads that show up on a page don’t match the topical content of the page/post, you have a problem that needs to be fixed. The ads that show up should be very similar to the ones that you’re trying to get traffic with. If they aren’t, they won’t convert well for the advertiser and this leads to you getting SMART PRICED.






Adsense relevancy optimization and onsite SEO are alike in a lot of different ways. To trigger the right ads on a page you should include your keyword in the HTML title, page headings, throughout the text of the page, and probably as a tag or label if your site is a blog.






11. You aren’t testing which of your pages convert well. I have started using an Adsense channel on each page that gets search traffic – at least until I know that it converts well. I know that there are a limited amount of testing channels available, but you can run a channel on a page until you know that it’s doing well. You can then remove it so that you can test the next page. If a page is converting at a low CTR, you probably have a problem with your Adsense optimization or you have a keyword that doesn’t have advertiser bids.






When I implemented channels I was blown away by which pages were doing well. Pages that I counted out were doing well and pages I thought were amazing were terrible. That led to me looking deeper into why some pages couldn’t convert to clicks while others could.






10. You target keywords with extremely low CPCs. I generally try to target keywords that have Adwords CPCs over $1. This can be checked with the Google Adwords Keyword Tool. The higher the CPC, the higher the potential to get higher paying clicks.






9. Your focus is far too wide. I talk to people all the time that tell me how they’re adding 5-10 new articles to their sites each day. This generally leads to a site eventually having thousands of pages, most of which can’t ever produce a search visitor let alone a valuable Adsense click. Most people would do a lot better by focusing on a few key keyword targeted pages and getting people to link to them. Ask yourself what types of articles you’re adding – what is their purpose? I understand that sometimes we create articles to influence, entertain, etc. You probably shouldn’t have Adsense on those articles/pages.






8. Your ads don’t blend well with your site. Unless you have a very strange niche, matching the background color of your ads to the background color of your site will almost always generate more clicks. The color of the titles of your ads (the click-able part) should match the link color of your site or should be blue. There are exceptions but I would challenge you to test this and then try to beat it. You usually can’t.






7. You don’t know how to get people to link to your pages/posts. If you can’t generate links, you can’t get ranked. Most people spend all day working on their sites while they should be spending all day trying to figure out how to get linked to. 90/10 is the rule and that leaves you with 10% of your time to spend on your site itself and the rest figuring out how to get linked to.






6. You don’t understand how to target a keyword with a post page. This is why you generate almost all of your Adsense clicks on your home page. This problem combined with not understanding how to get linked to causes a nasty inability to get traffic and clicks.






5. You struggle to choose profitable topics. You will therefore probably choose to do ‘make money online’ because everyone else is doing it. Understanding the metrics of choosing solid keywords is a crucial aspect of making money with Adsense.






4. You don’t know how to judge your competition. That means you’ll get yourself into trying to rank for keywords that are above your skill set and this causes you to get discouraged and stop working. After a few months you will get more determined and will then continue to pursue the keywords that are above your skill set. This vicious cycle repeats again and again.






3. You have information addiction. Instead of acting on what you know, you try to add to what you know. You know who you are – you argue SEO theory on every site imaginable even though you’ve never made enough money through SEO to buy a new computer. At some point you need to walk away from the sites you love and start making it happen.






2. You’re too lazy to test. There are a lot of metrics you can test while using Adsense. You can test your ad placement, background color, link color, text color, and ad size. If you’re too lazy to do performance optimization on any of your sites, you are probably seriously under-performing. I can’t stress this enough – every single site will be different. One theme will work great in one niche, and terribly on another. One unit will work great on one site, and bad on another.






1. You’re a blogger. Yes, this can be a huge problem when you’re trying to make money with Adsense. It’s very easy to get caught up in becoming famous and as a result, you may sacrifice your original goal – to make money. Blogging and Adsense don’t work together as well as many people believe and if you lose focus you may lose your ability to make money.






Blogging can work very well with Adsense if you do proper testing, have the right focus, and use it on the right pages. In my opinion most bloggers are probably getting smart priced. Some can still make money and some can’t. The ones that do make money could make a lot more if they got their account under control.










Have you spent months (or years) trying to make money online...with no results?


Could your frustration be the result of having no idea how to find keywords with high income potential and limited competition?






Take a 30 day trial of The Keyword Academy Pro and get unrestricted access to our Niche Refinery keyword tool. Niche Refinery churns through millions of keywords, leaving you with only those with weak competition and solid earning power.






Click here to learn how Niche Refinery is going to save you hundreds of hours of keyword research headaches

 

Google AdSense Tips

Money.AdSense.Profit .google

Google just released a Newbie Central for their AdSense program, those ads webmasters can include on their site to earn money for every click on the ad from a visitor (if you're using the program, part of the advertiser budget will go to you, and the other part to Google). I wanted to add some tips from my own experience:




Ads can work well in-between other stuff. On a games site of mine, some of the games don't contain ads next to the game area; the AdSense ad will only be shown in-between game rounds. This is the time the visitor is not concentrating on performing a task but might take a small break, and be open to the option of visiting new sites.



Put too much emphasis on AdSense and your site may be linked to less. The more available space you dedicate to AdSense on your site, and the less you differentiate between ads and content in your design, the more money you earn with the program, right? Not quite. While pushing the AdSense may result in short-term gains, it might also convince some visitors that the site is too crowded to be worth visiting again. And some of those visitors may also be bloggers or other people who might otherwise help to promote your site with links to it. And the less your site gets linked to, the less traffic it gets, meaning AdSense revenues may go down in the long term.



Even if you get huge traffic, the AdSense income from the site is more dependent on the site type and audience. Google targets AdSense ads automatically to the site content. Or at least, it does so ideally – but some types of content fare better than others with this targeting. I noticed for instance that AdSense does better on a games site than on a technology blog. I also heard people say that AdSense does quite good on product oriented blogs; say, one post solely about the iPod; another post solely about Gadget XYZ, and so on.



Image ads can be relevant and work for you, but they might also apall some visitors. Google's AdSense program gives you the option to choose between a couple of different ad formats. Two main groups are text ads vs text & image ads. When you choose the latter, Google will deliver what they deem works best for your content (or so one would hope, and it would be in Google's best self-interest to serve you the best possible ad, it seems).



However, Google doesn't really know your layout preferences, and they don't really understand when your audience thinks ads are "too much"; and considering image ads include Flash animations (which you can't disable, once you go for image ads), Flash animations may well push some people away. One thing you can do is to only show image ads in areas where they don't disturb the content, e.g. at the end of posts. Also, you might want to listen to visitor feedback on the ads being served; I received emails before that the blinking ad on this or that site made a person want to leave the site, at which point I blocked the specific advertiser via the AdSense Setup -> Competitive Ad Filter option.



When it comes to context sensitive targeting, you can increase or lower the importance of certain parts of your page. To help Google find a matching ad for your content, you can use the HTML comment syntax by encapsulating more important parts with









... your important site content here ...

.Or, to lower the importance of a section, use:







... your not so important site content here ...

(Google notes that it may take up to 2 weeks for this change to your site will be taken into account by the AdSense.)



What if your site doesn't have any good matchable content to begin with, though? Say, the page just includes an image. Well, for the reasons of search engine optimization but also ad optimization you might want to consider using at least a descriptive title, an explanatory footer containing the important keywords or keyphrases (the kind of footer that actually helps the human visitor by explaining what the page is about). In the case of image content, reasonable alt and title attribute texts should be used as well.*



*Whatever you do, don't resort to "keyword-stuffing" as it doesn't help your visitors and may get your page ranked lower in search engines.



Be aware of risks when you change ad layouts too much. I once had a system on the server to randomly differ between various AdSense layouts on the same page. Doing so I was hoping to add some good variety to keep the ads at least somewhat interesting and notable. Shortly after I stopped doing so and simply included a rather big static area for the AdSense to "do what it wants," the AdSense revenues for that site increased. Now, I don't know if this was a coincidence of some sorts, as revenues often go down or up even when you don't do anything, but it might well have been that there was a connection between adding too much homemade randomization, and lowered revenues.



At another time, during the redesign of this blog, I switched from one ad format to another for the end-of-posts AdSense ad space. This, combined with perhaps other layout changes, suddenly cut the ad revenues in half for the blog. It took me some time to realize that I had some ad channels* set up for the specific old layout size, and by changing this I must have kicked out all those advertisers who were pushing their ads through the channel.



*This setting can be found at AdSense Setup -> Channels.



Use competing ad systems when AdSense doesn't seem to work for a site. At CoverBrowser.com, which shows galleries of comic and book covers and so on, I tried including AdSense ads in "non-annoying" places in the layout (including trying to use AdSense affiliate links via AdSense Setup -> Referrals), but this didn't seem to work at all. However I then tried "affiliating" the "buy" link below individual covers, utilizing the eBay affiliate commission system offered by AuctionAds.com*. (Disclosure: Patrick Gavin, co-owner of AuctionAds, paid me for consulting before on other projects, like Sketchcast.com.) This worked a lot better, and as it was simply connected to an existing site feature, it also didn't add clutter.



A good start to find other ad programs is to search for adsense alternatives on Google... you will see a lot of lists which are dedicated to competitors. (Note that some of these competitors may be US-only.) You may also want to join an ad or blog network like The Deck, Federated Media (disclosure: I was part of Federated Media before), or 9 Rules. Before joining such a network – which might require you to show them your traffic stats and so on – check if their typical ads and campaigns fit with your site layout and your general ad type preferences.



*CommissionJunction also offers an eBay affiliate system but CommissionJunction has really low usability, in my opinion; setting it up is confusing.



Sometimes you may get a sudden increase in traffic, hence ad clicks, but you can't locate the source of the traffic. I'm using Google Analytics to track my sites, though AdSense is also a good first indicator of traffic explosions... because it will show the combined page views of all your sites (provided you include AdSense on all of them), as opposed to Google Analytics, where you need to check site by site individually.



However, sometimes even with Google Analytics, you won't be able to locate the source of your traffic because there's no specific new popular referrer being shown (a referrer is the site linking to your site, provided people click on that link). In these cases, it may well be that your site has been discussed in a TV show or similar, as the show won't "link" to you (but audiences will be entering your domain manually into the browser when they like what the saw on TV). When you feel that there has been a traffic explosion sometimes you may get additional email feedback in regards to your site, and it makes sense for you to ask your visitor: where did you first find out about the site? Maybe the can let you know about the name of the TV show, or magazine, or other "offline" source responsible for the peak. (I sometimes sent pointers to the BBC Click show for instance, with partly enormous effect.)



Consider using AdSense even when the page doesn't get any traffic yet. Who knows, some day the traffic suddenly explodes, and you might not realize fast enough and thus miss out on the action (as sometimes, traffic goes as fast as it comes).



On the other hand, reversely I would suggest to never do a site just to make ad money with it. That kind of motivation may lead to spammy sites that don't help anyone really. (If a project is great, it's great even if it doesn't make any money.)



Making money with AdSense takes time. In my experience, it may take many months to years for a site to gain enough traffic to make OK money through AdSense... if ever. I have almost never experienced any site making quick and easy money with AdSense (though you may be getting quicker results than me of course, as it depends on so many variables!).

I think for any site getting a couple of thousands of visitors a day, you might want to start playing around with AdSense to see where it takes you (if you didn't already include AdSense anyway just to see what happens, and following up on tip #9). As you are paid in US-$, the actual benefit the ad revenue will bring depends on your local costs of living as well (you might even ponder moving or going on an extended holiday trip if your local costs of living are too high for your site revenues to cover).



PS: What are your AdSense tips?